First Off the Starting Line
Bike races are a lot like marketing. I’d started first and finished dead last.
Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
Wish You Were Here
So if you - or your clients - are getting some rough reviews or less than glowing comments on your content, products or services, take heart:
There are many, many more people who loved it than will ever make the time to write about how happy it made them.
You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
The Wrong Ingredients
Building a successful brand is like building something out of concrete.
You need to use the right recipe.
You need a solid brand strategy, a stunning brand design and to create an impeccable brand experience
Create Your Wonder Wall
Fast forwarding to today. Many of us are creating content to communicate, to build authority, to make our presence known.
We need to take a lesson from these Amazonians.
You Need a Megaphone
You wouldn’t think tree crickets have a lot to do with marketing, but they do.
14 Trends in Graphic Design for 2021
I want to share with you 14 trends that I've seen in graphic design moving into 2021 that are exhibiting themselves in the marketplace.