Come and Get It: A Tale of Customer Motivation
Even though you may have an idea how you want your customer to behave, you just can’t force them to go where they don’t want to go.
You're Gonna Love It...or maybe not
You can be weird. You can be different. But as long as you find your super-fans and give them that one thing they crave, you can endure.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Putting in the Reps
With any type of content marketing, it can take a while to see results.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Last One Standing
Defining the emotional essence of a brand is critical. Why? Because people don’t buy using their heads, they buy with their hearts.
Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.
Don't Be Dr. Dynamite
If you could capture the single most important quality that creates a successful brand, it boils down to differentiation.