Do You Trust Me?
The biggest FMCG brands in the world are outsourcing trust to creators, what does that tell you about where the power sits today?
Going Small
There is a trend happening in the branding and design world. Large client companies are divesting themselves of their big agency relationships and hiring much smaller agencies. And the big agencies are freaking out.
Less Is More
Branding and design are processes of subtraction. You shed all that is unnecessary to express the kernel of the idea. You find the essence.
Dying on the Vine: Don't Build Your Brand On Borrowed Land
Twitter announced recently that they will be shutting down Vine, the 6 second video sharing platform “indefinitely”. But what becomes of the stars that Vine made? And why should you care?
Pick A Lane
I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.
The Moment Brands Dream Of
A few weeks ago, I attended the Virtual Reality Summit in NYC. I was struck, not with how advanced the technology is - but rather with how no one really knows what to do with it.
Idea Muscles
Get that idea muscle to the gym. Lift some. Inspiration isn’t magic, you have to put in the work.
The Road To Innovation Is Short
The pace of business today is brutally fast. To compete, it is critical that companies embrace innovation as a core competency.
It's All About You
Your brand narrative needs to capture your passions, but what's key is how you will fulfill your customers desires. Great brands weave the two seamlessly together in a motivating and emotionally evocative way.
You Are A Package
These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?