What Works in Content Marketing Today (And What Doesn’t)
If you're building a business, a personal brand, or even just trying to keep your professional profile visible, the way you approach content today needs to be very different from how it looked just a few years ago.
Your Business and the Cricket Effect
You put your work out there, your designs, your case studies, writing, podcasts, maybe even videos - and it can feel like you’re reaching no one.
Less Is More
Branding and design are processes of subtraction. You shed all that is unnecessary to express the kernel of the idea. You find the essence.
Pick A Lane
I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.
Make Your Mark
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed.
Out Of Your Comfort Zone
To grow, you have to let go of worrying what people think of you. Let go of perfectionism. Let go of that ego a little.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.
The Moment Brands Dream Of
A few weeks ago, I attended the Virtual Reality Summit in NYC. I was struck, not with how advanced the technology is - but rather with how no one really knows what to do with it.
The Road To Innovation Is Short
The pace of business today is brutally fast. To compete, it is critical that companies embrace innovation as a core competency.
It's All About You
Your brand narrative needs to capture your passions, but what's key is how you will fulfill your customers desires. Great brands weave the two seamlessly together in a motivating and emotionally evocative way.
You Are A Package
These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?