The Sexy Potato
There are watershed moments in our professional lives where something happens that changes everything.
A Smell That Will Make You Money
Scientists have proven you are 100 times more likely to remember something that you smell than something that you see, hear or touch.Now brands are increasingly putting the power of scent to work.
The Prince Needs A Logo
He sent me a detailed project brief. I sent him a proposal. He accepted it no questions asked. I thought this was a little odd, but I told myself everyone deserves an easy client once in a while. Don’t they?
All The Feels
Branding 101: When you speak to someone’s emotional center rather than their logical mind you solicit a response that is stronger, deeper, longer-lasting and primal.
Surprise and Delight
“Surprise and delight” is a phrase you hear in branding an awful lot. For good reason. Turns out, if a brand can make you feel surprise and delight, chances are you’ll part with some cash.
You Both Win
The more distant our daily business transactions become, the more we need to reach out and touch people on a personal level.
Brandbot Voice
A powerful new touchpoint for reflecting brand personality is appearing. Not only does talking to a ‘bot need to feel “normal” but ideally you want to design a conversational brand voice that aligns with your brand’s positioning.
The Moment Brands Dream Of
A few weeks ago, I attended the Virtual Reality Summit in NYC. I was struck, not with how advanced the technology is - but rather with how no one really knows what to do with it.
