A Hamster Wheel In The Forest
If you take a proven concept and place it in a new context, you may find out things about your audience that you didn’t know. What actually motivates them. What they are really thinking. Why they are responding the way they do.
Under Your Skin
Branding is a lot like tattooing. It’s far better to think it through and make the investment than to cobble it together bit by bit.
Dying on the Vine: Don't Build Your Brand On Borrowed Land
Twitter announced recently that they will be shutting down Vine, the 6 second video sharing platform “indefinitely”. But what becomes of the stars that Vine made? And why should you care?
Make Your Mark
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed.
Out Of Your Comfort Zone
To grow, you have to let go of worrying what people think of you. Let go of perfectionism. Let go of that ego a little.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.
The Un-Sexy Solution
Sometimes the best solution isn't the sexiest. Sometimes sexy can distract you from actually getting the job done.
It's All About You
Your brand narrative needs to capture your passions, but what's key is how you will fulfill your customers desires. Great brands weave the two seamlessly together in a motivating and emotionally evocative way.
You Are A Package
These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?
