Put This On Your Radar
Sometimes the universe throws you a curve ball. Something completely out of context. Instead of reacting in a knee-jerk way, how can you approach it from a totally different angle?
Are You Mixed Up?
They needed some new innovative products. Then, just like chocolate hitting peanut butter for the first time, a miracle happened
Are You a Deer in the Headlights?
Who says we have to limit ourselves? Who says we can’t go to where the customer landscape is a little different?
Break Your Own Rules
We all can get stuck in a rut. Using the same old visual language over and over. But if you want to turn heads, if you want to make an impression, sometimes you have to break even your own rules.
Taking The Plunge
Where do you want to go next? What do you yearn to explore? What do you need to learn?
How To Set Up A Kick-Ass Mastermind Group
My interactions and participation in masterminds have accounted for an estimated 20% of my new clients over the last 3 years.
Something To Crow About
So take a look at your brand. What do you have that is a little out of the ordinary? A little unexpected? Celebrate it. Own it. Crow about it.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
The Un-Instagrammable
When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.
The New Normal: 5 Reasons Why Freelancing Is The Future Of Work
Freelancing is like a permission slip to grow as much as you desire professionally. In fact, in recent years the historical drawbacks of freelancing; lack of loyalty, lack of consistency and exposure to market shifts and economic forces have started to look less like a downside and more like a competitive advantage.
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
The Gumball Rally
Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?
The Big Ask
You may think your products are great. You may be putting in the miles. But the secret to success isn’t in your head. It’s in your customers. You just have to ask.
Can You Feel?
What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.
Come and Get It: A Tale of Customer Motivation
Even though you may have an idea how you want your customer to behave, you just can’t force them to go where they don’t want to go.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
You're Gonna Love It...or maybe not
You can be weird. You can be different. But as long as you find your super-fans and give them that one thing they crave, you can endure.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.