Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
The Gumball Rally
Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?
A Note From A Goat
My customer lifetime value to Sweet Rama’s was drastically increased by a note from a goat. What personal touch can you put on your customer experience that can have the same effect?
The Big Ask
You may think your products are great. You may be putting in the miles. But the secret to success isn’t in your head. It’s in your customers. You just have to ask.
Can You Feel?
What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
Out of Orbit: A Brand Named Desire
Some say Orbit cinnamon was the best gum ever invented. But now it’s gone. It’s a brilliant case study in how scarcity is a key motivator in triggering desire.
Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.
Come and Get It: A Tale of Customer Motivation
Even though you may have an idea how you want your customer to behave, you just can’t force them to go where they don’t want to go.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
You're Gonna Love It...or maybe not
You can be weird. You can be different. But as long as you find your super-fans and give them that one thing they crave, you can endure.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.
Why I Am A Cow
The “24/7 entrepreneurial hustle” mentality has buried itself in the collective business consciousness over the last few years.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Putting in the Reps
With any type of content marketing, it can take a while to see results.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Last One Standing
Defining the emotional essence of a brand is critical. Why? Because people don’t buy using their heads, they buy with their hearts.
Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.