Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.
Come and Get It: A Tale of Customer Motivation
Even though you may have an idea how you want your customer to behave, you just can’t force them to go where they don’t want to go.
You're Gonna Love It...or maybe not
You can be weird. You can be different. But as long as you find your super-fans and give them that one thing they crave, you can endure.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.
Why I Am A Cow
The “24/7 entrepreneurial hustle” mentality has buried itself in the collective business consciousness over the last few years.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Putting in the Reps
With any type of content marketing, it can take a while to see results.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.
Looking for a Greener Pasture?
I frequently work with clients who have designed businesses, products and services who have taken the “If I build it, they will come.” approach. Often they wake up to an awful reality…
Perfectionism Is Killing Your Career: Here’s What You Can Do About It
Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.
Finding the "Wow!"
When you ask the right questions and then actively listen, a mysterious and convoluted problem becomes a clear signal.
To Win Big, Think Small
A staggering 80% of social media viewing is done on mobile devices. How do people choose what to consume?
THREE LITTLE WORDS (AND PEOPLE ARE FREAKING OUT)
Establishing a credo can be one of the most powerful things a brand can create. It guides every brand decision and action. It keeps you and your employees grounded in the brand values. Sometimes those values are tested.
The Big Fish
Diving deep into a brand, marketing agencies can shine a light on new customers or market opportunities their client may have had trouble seeing. It’s a symbiotic relationship.
The 7 Commandments of Brand Design
When I talk about branding, I often talk about the 3 R’s: recognized, remembered and revered. The success of any brand can be measured by how well it has achieved those three simple words. But how do you get there?
The Brand from the Black Lagoon
Brands can learn something by observing how Hollywood approaches classic films. What’s the difference between classic and dated? Is there an aspect of your brand that is due for a remake?
Going with the Flow
The copy on many business’s websites just crows about themselves. Our services. Our products. Our processes. That’s a problem.