Let's Co-Everything
The cost and risk of opening a retail presence has always been a significant barrier for brands just getting started. You used to have to go it alone. But now you don’t have to.
You Both Win
The more distant our daily business transactions become, the more we need to reach out and touch people on a personal level.
Our Brand Is Crisis
Brands that are built on celebrity rise and fall on the actions of the ambassador’s associations. When that persons name becomes synonymous with a chaotic and negative narrative, is it any wonder the brand is damaged?
Brandbot Voice
A powerful new touchpoint for reflecting brand personality is appearing. Not only does talking to a ‘bot need to feel “normal” but ideally you want to design a conversational brand voice that aligns with your brand’s positioning.
"Design ROI"-Rob Wallace
Rob Wallace's guest-post article on "Design ROI" represents the culmination of five years of independent research on empirically calculating design’s value and provides ground-breaking thought leadership on quantifying design’s return on investment.
Open Doors
In branding and design you have to understand what people do in order to fulfill their desires. The challenge is getting the truth.
A Happy Ending
What are these, “Mom jeans” for men? How could it be that a giant in denim, one with 50 years of experience in making jeans be so off the mark?
Going Small
There is a trend happening in the branding and design world. Large client companies are divesting themselves of their big agency relationships and hiring much smaller agencies. And the big agencies are freaking out.
Less Is More
Branding and design are processes of subtraction. You shed all that is unnecessary to express the kernel of the idea. You find the essence.
Dying on the Vine: Don't Build Your Brand On Borrowed Land
Twitter announced recently that they will be shutting down Vine, the 6 second video sharing platform “indefinitely”. But what becomes of the stars that Vine made? And why should you care?
Pick A Lane
I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.
Make Your Mark
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.
The Moment Brands Dream Of
A few weeks ago, I attended the Virtual Reality Summit in NYC. I was struck, not with how advanced the technology is - but rather with how no one really knows what to do with it.
The Un-Sexy Solution
Sometimes the best solution isn't the sexiest. Sometimes sexy can distract you from actually getting the job done.
Curiosity Not Passion
Curiosity invites exploration and experimentation. Following fascinations can lead you into new worlds.
The Road To Innovation Is Short
The pace of business today is brutally fast. To compete, it is critical that companies embrace innovation as a core competency.
It's All About You
Your brand narrative needs to capture your passions, but what's key is how you will fulfill your customers desires. Great brands weave the two seamlessly together in a motivating and emotionally evocative way.
You Are A Package
These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?