Philip VanDusen 10/16/19 Philip VanDusen 10/16/19

Are You Adrift?

When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.

Philip VanDusen 10/3/19 Philip VanDusen 10/3/19

How To Set Up A Kick-Ass Mastermind Group

My interactions and participation in masterminds have accounted for an estimated 20% of my new clients over the last 3 years.

Philip VanDusen 10/2/19 Philip VanDusen 10/2/19

Something To Crow About

So take a look at your brand. What do you have that is a little out of the ordinary? A little unexpected? Celebrate it. Own it. Crow about it.

Philip VanDusen 9/19/19 Philip VanDusen 9/19/19

Top 5 Reasons To Join A Mastermind Group

The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.

Philip VanDusen 9/4/19 Philip VanDusen 9/4/19

Like Bears To Honey

As marketers and branding people, when we need actionable insights for our clients, user research helps us dispel assumptions that might be incorrect. It helps us understand true preference and motivation.

Philip VanDusen 8/21/19 Philip VanDusen 8/21/19

Want To Be Likable? Do This.

When you ask questions and show genuine interest in someone it actually makes you seem more interesting, accomplished and likable.

Philip VanDusen 8/7/19 Philip VanDusen 8/7/19

The Un-Instagrammable

When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.

Philip VanDusen 7/25/19 Philip VanDusen 7/25/19

Shiny Objects

When you give to your community with no expectation of return something wonderful happens. I like to call it “subliminal reciprocity”. You help people and over time they just naturally want to help you, too.

Philip VanDusen 7/10/19 Philip VanDusen 7/10/19

Your Mind, Blown

Have you ever had an experience with a product that made you reevaluate the very conception you’ve always had of particular thing?

Philip VanDusen 6/27/19 Philip VanDusen 6/27/19

The Gumball Rally

Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?

Philip VanDusen 6/12/19 Philip VanDusen 6/12/19

A Note From A Goat

My customer lifetime value to Sweet Rama’s was drastically increased by a note from a goat. What personal touch can you put on your customer experience that can have the same effect?