7 Ways To Get More Brand Awareness Right Now
When your brand is recognized it means you’ve done a great job of creating a shortcut in people’s brains That shortcut is called brand awareness, and it’s what drives clients right to your door when they have a problem you can solve.
Taking The Plunge
Where do you want to go next? What do you yearn to explore? What do you need to learn?
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
Why I Am A Cow
The “24/7 entrepreneurial hustle” mentality has buried itself in the collective business consciousness over the last few years.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Perfectionism Is Killing Your Career: Here’s What You Can Do About It
Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.
To Win Big, Think Small
A staggering 80% of social media viewing is done on mobile devices. How do people choose what to consume?
The Big Fish
Diving deep into a brand, marketing agencies can shine a light on new customers or market opportunities their client may have had trouble seeing. It’s a symbiotic relationship.
5 Reasons Why You Should Be Developing Content Now
Sure, the content landscape has gotten pretty noisy and the competition for eyeballs and ears is fierce. But the benefits of developing content are as much internal as they are external.
The 7 Commandments of Brand Design
When I talk about branding, I often talk about the 3 R’s: recognized, remembered and revered. The success of any brand can be measured by how well it has achieved those three simple words. But how do you get there?
The Wipe Out
As entrepreneurs and creative professionals we may start a project, a product, a business that gets wiped out. Clients lost. Customers vanish. What happens next?
You're Making Too Much Noise
The amount of noise that we have to filter today is ridiculous. The signal that we want to hear, that holds a meaningful message, is getting harder to discern.
The Shark and the Chumsicle
When feeding off new trends you have to strategize where you want to play. Do you want to be the first to sink your teeth in? Do you know where are you are in the food chain?
Your Wolf Pack
What can you learn from wolves that will help you succeed in your business? I'll tell you, and it's not what you think.
Video Is The New Black
It's estimated that 80% of all content consumed on the web will be video by 2020. To the entrepreneur, brand owner or creative professional, “video is the new black”. The once nice-to-have is now a requirement to remain competitive.