Succeed in the Creative Economy - Verhaal Brand Design
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You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
So You Want To Go Viral?
People only see the end product and think how profitable creating is. But it's not that easy.
The Sunny Side
So, ask yourself two questions: What do people really need to help their businesses - right now? And...Can I provide it to them?
A New Playlist for You
Before the corona virus when we left the house we used to put on classical music for the dogs to keep them company.
This Might Get Loud
As creative communicators it is our goal to amplify messages. Amplifying our clients messages using design, imagery and copy. Amplifying our own messages by publishing content, through social media, and interacting in professional communities.
Shiny Objects
When you give to your community with no expectation of return something wonderful happens. I like to call it “subliminal reciprocity”. You help people and over time they just naturally want to help you, too.
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
The Gumball Rally
Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?
Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
Putting in the Reps
With any type of content marketing, it can take a while to see results.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Looking for a Greener Pasture?
I frequently work with clients who have designed businesses, products and services who have taken the “If I build it, they will come.” approach. Often they wake up to an awful reality…
Perfectionism Is Killing Your Career: Here’s What You Can Do About It
Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.
To Win Big, Think Small
A staggering 80% of social media viewing is done on mobile devices. How do people choose what to consume?
This How You Pack a Punch
Major social media stars with millions of followers are increasingly perceived by their audiences as less “authentic”. This defeats the whole purpose of using influencer marketing. What’s the solution?
You're Making Too Much Noise
The amount of noise that we have to filter today is ridiculous. The signal that we want to hear, that holds a meaningful message, is getting harder to discern.
Your Wolf Pack
What can you learn from wolves that will help you succeed in your business? I'll tell you, and it's not what you think.